1. Business Profile

Add business info: address, email, website, hours, catalog, etc.

2. Quick Replies

Save and reuse frequently sent messages.

3. Automated Messages

Set up greetings, away messages, and instant replies.

4. Labels & Chat Organization

Organize chats with color-coded labels (e.g., New Customer, Order Paid).

5. Product Catalog

Display products/services inside WhatsApp with images, prices, and descriptions.

6. Click-to-Chat Links

Share a direct WhatsApp link for customers to message you without saving your number. (e.g., https://wa.me/1234567890)

7. Chatbot Integration / AI Assistants

Use third-party tools (like AI Zapy, ChatGPT bots, etc.) for automation.

Available via WhatsApp Business API.

8. Multi-Agent Support (via API)

Let multiple team members respond to customers under one number.

🔐 Security Features

End-to-End Encryption (for all messages and calls).

Two-Step Verification for added security.

Fingerprint/Face Unlock for app access.

Chat Lock for individual conversations.

Block & Report features to stop spam or abuse.

🧪 New & Experimental Features (Rolling Out in 2025)

✨ AI-Powered Chat Search & Summaries

📝 Polls & Surveys in Groups

📁 High-Quality Media Sharing (HD toggle)

📅 Events & Reminders inside Groups

🔄 Message Translation

🤖 Built-in AI Chatbot (beta in some regions)