The WhatsApp Catalog is a feature available in the WhatsApp Business App that allows businesses to showcase their products or services directly within the app — like a mini online store that customers can browse inside a chat.
🛍️ What is a WhatsApp Catalog?
A WhatsApp Catalog lets you display:
Product names
Photos
Prices
Descriptions
Product/Service codes
Links to your website or purchase page (optional)
It helps customers easily view what you offer and message you directly about a specific product — without leaving WhatsApp.
✅ Key Benefits:
💬 Instant product discovery inside WhatsApp chats
📸 Showcase your products with images, details, and prices
🔗 Link to your website or payment page
🛒 Let customers ask about items or place orders directly
📱 Mobile-friendly mini-shop that’s always accessible
🛠️ How to Set Up a WhatsApp Catalog (Step-by-Step)
📲 On WhatsApp Business App:
Open WhatsApp Business
Go to Settings > Business Tools > Catalog
Tap Add Product or Service
Fill in:
📸 Product Image(s)
📝 Name
💲 Price (optional)
📖 Description
🆔 Product/Service Code (optional)
🔗 External Link (e.g., to buy online)
Tap Save
Repeat for each product/service you offer.
🧾 Example Product in a WhatsApp Catalog:
Name: Premium Coffee Beans (500g)
Price: $12.99
Description: 100% Arabica beans. Freshly roasted every week.
Link: www.example.com/product/coffee
Image: [Product photo]
👀 How Customers View the Catalog:
Tap your business profile in WhatsApp
Browse through products like a gallery
Tap “Message Business” to inquire or place an order
🔗 Catalog Sharing
You can:
Share individual product links in chats
Share the full catalog
Add “Click-to-WhatsApp” links with catalog previews in ads
🤖 Bonus: Catalog + AI Chatbot
If you’re using a chatbot (like Zapy or ChatGPT-based bots), you can:
Auto-send catalog items based on user input
Let users order by tapping on catalog items
Recommend products using AI logic (e.g., “Show me winter shoes”)
