The best WhatsApp API company depends on your budget and needs. Popular official providers in India include AiZapy, Wati and Interakt. AiZapy has the lowest starting price of the three (₹499 a month on monthly billing), with CRM, Meta Conversion API, Instagram automation and both reseller and white label programmes in one platform. Wati suits teams that want yearly plans with more included users, and Interakt suits online stores that want commerce features.
Choosing a WhatsApp Business API provider is a long-term decision. Your number, templates, chatbot flows and customer data all live on the platform, and moving later takes effort. This guide compares popular official providers in India on what matters most: price, features and support.
Competitor details are from their public pricing information, checked on 16 October 2026. Prices exclude GST and change often, so always confirm on each provider's website.
How to choose a WhatsApp API provider
- Official API. Only use providers on the official WhatsApp Business Platform. Unofficial tools can get your number banned.
- Total monthly cost. Add the plan price, message charges, extra agents and chatbot add-ons, not just the starting price.
- Monthly vs yearly billing. Some providers only show low prices on yearly plans.
- What is included. Chatbot, CRM, team inbox and Instagram automation in one login save money on extra tools.
- Ads tracking. If you run Meta ads, Click-to-WhatsApp ads and the Meta Conversion API matter a lot.
- Support. Check whether you get chat, call or dedicated support on your plan.
- Partner options. Agencies should check for reseller or white label programmes.
Side by side: AiZapy vs Wati vs Interakt
| AiZapy | Wati | Interakt | |
|---|---|---|---|
| Official WhatsApp API | Yes | Yes | Yes |
| Starting plan | ₹499/month (Basic) | ₹2,499/month (Growth, billed yearly) | ₹999/month (Starter) |
| Mid plan | ₹1,499/month (Pro) | ₹5,999/month (Pro, billed yearly) | ₹2,499/month (Growth) |
| Free plan or trial | Free trial | 7-day free trial | Free trial |
| Yearly discount | 15% off, first onboarding free | Up to about 25% off | 20% off yearly |
| Marketing message | ₹1.05 | As per rate card | As per rate card |
| Chatbot | Included on Pro (1 bot) and Premium | Included, with monthly limits | Included, AI agent usage-based |
For full details see our comparisons with Wati and Interakt.
1. AiZapy: best for budget-friendly plans and agencies
AiZapy is an official WhatsApp Business API platform by ARFA Digital Edge Solutions, a Meta Business Partner based in Patna. It is built for Indian small and medium businesses and for agencies.
- Lowest starting price in this comparison: ₹499 a month, with monthly billing.
- Broadcasts on every plan, plus AI chatbot, team inbox, CRM with stage-wise pipelines, catalogue and Razorpay payments from the Pro plan.
- Meta Conversion API and Click-to-WhatsApp ads, so WhatsApp sales go back to Meta for better ad results.
- Instagram and Facebook comment and DM automation.
- Reseller and White Label programmes with your own pricing.
- Free migration from other providers.
2. Wati
A popular global platform. Plans start at ₹2,499 a month on yearly billing, with more users included on higher plans and a chatbot with monthly automation limits. A fit for teams that are happy to commit to a yearly plan.
3. Interakt
An Indian platform with a Starter plan at ₹999 a month and Growth at ₹2,499. It offers automation and an AI agent priced by usage. A fit for online stores that want catalogue and commerce features.
Which one should you pick?
- Lowest monthly cost with CRM and chatbot: AiZapy Pro at ₹1,499 a month includes both.
- You run Meta ads and want better results: a provider with the Meta Conversion API built in, such as AiZapy.
- You want to start an agency: AiZapy, for reseller and white label programmes with your own pricing.
- You want more users on one yearly plan: Wati.
The easiest way to decide is a live demo with your own use case. Book a free 30-minute demo and we will show your exact monthly cost.
